What’s the speed limit on this road?

Explanation: If you're driving in a built-up area, the speed limit will be low. Apart from the speed limit signs where you enter the limit, look out for repeater signs reminding you of the speed limit.
A speed limit isn't a target - you don't have to drive as fast as the limit says you can. Keep within the limit and adapt your driving to the road situation.

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References: The Official DVSA Guide to Driving: Section 6, The Official DVSA Guide to Driving: Section 13, Highway Code: Rule 23, Highway Code: Rule 124, Highway Code: Rule 146, Know Your Traffic Signs: Page 40